DataTrue is a tag testing and governance platform built in Australia. It specializes in automated regression testing, scheduled monitoring, and CI/CD integration for marketing tags. If you manage dozens of tags across hundreds of pages, DataTrue gives you the infrastructure to verify that every tag fires correctly after each deployment — catching regressions before they reach production.
ConversionOK approaches verification from the other direction. Instead of testing whether tags fire on pages, it simulates a real ad-click journey — clicking through an actual ad, completing a conversion, and confirming that the ad platform actually records it. The question DataTrue answers is "are my tags still firing correctly?" The question ConversionOK answers is "are my conversions actually being counted?"
At a glance
| DataTrue | ConversionOK | |
|---|---|---|
| Approach | Automated tag regression testing — verifies tags fire correctly across pages | End-to-end verification — simulates a real ad click and checks the platform records the conversion |
| Platforms supported | Any tag (Google, Meta, TikTok, custom) — checks tag firing | Google Ads, GA4, Meta (Pixel + CAPI), TikTok — checks platform recording |
| Setup required | Configure test suites, page lists, expected tag rules | No setup — enter a URL and run |
| Consent testing | Limited — can test tag presence with different consent states | Tests with consent granted and denied automatically to verify consent mode behavior |
| Value/currency check | Verifies tag parameters match expected values | Confirms the value and currency reach the ad platform's reporting |
| Duplicate detection | Can flag multiple tag fires per page | Detects duplicate conversion events at the platform recording level |
| Pricing | SaaS subscription (enterprise pricing) | $5 per test |
| Best for | Ongoing tag governance across large sites | Verifying conversions are actually recorded by ad platforms |
Where DataTrue shines
DataTrue is a serious tag governance tool. Here's what it does well:
Automated regression test suites. DataTrue lets you define expected tag behaviors across your entire site — which tags should fire on which pages, with which parameters. After every deployment, it runs through your test suite automatically and flags anything that changed. For teams shipping code daily across hundreds of pages, this prevents tag breakage from slipping through unnoticed.
CI/CD integration. DataTrue plugs directly into your deployment pipeline. You can gate releases on tag tests passing, so a code change that accidentally removes a conversion tag gets caught before it reaches production. This kind of pre-deployment verification is valuable for organizations where marketing tags are a shared responsibility across development teams.
Broad tag coverage. DataTrue isn't limited to one vendor's tags. It can test any JavaScript-based tag — Google, Meta, TikTok, Adobe, custom pixels, and more. If you need to verify that 40 different tags across 200 pages are all firing correctly, DataTrue is built for that scale.
Where ConversionOK fills the gap
DataTrue verifies that tags fire. ConversionOK verifies that conversions are recorded. That distinction matters more than it sounds.
It verifies what the ad platform actually records. A tag can fire perfectly in a test environment and still not result in a recorded conversion. Server-side filtering, consent mode adjustments, network failures between browser and platform, deduplication logic — there are many points where a correctly-firing tag doesn't translate to a counted conversion. ConversionOK checks the end result: did Google Ads, Meta, or TikTok actually count it?
No setup or configuration needed. DataTrue requires you to build and maintain test suites — defining which pages to test, which tags to expect, what parameters should be present. That's appropriate for enterprise tag governance, but it's overhead if you just need to verify that your conversions are working. ConversionOK requires no setup: enter your URL, run the test, get results.
Consent mode testing built in. ConversionOK automatically tests your conversion tracking with consent granted and denied, verifying that consent mode is configured correctly. DataTrue can check whether tags fire under different consent states, but verifying how consent mode affects the actual conversion recording requires checking the platform side — which is what ConversionOK does.
Pay-per-test pricing. DataTrue is a SaaS subscription priced for enterprise teams. ConversionOK costs $5 per test. If you need to verify conversion tracking after a launch or periodically check that things are working, the per-test model means you pay only when you use it — no ongoing subscription for occasional verification needs.
Who should choose which
Use DataTrue when you manage a large tag deployment across many pages and need continuous governance. If you have dozens of tags, frequent deployments, and a team that needs automated regression testing integrated into CI/CD, DataTrue is purpose-built for that. It's the right tool when the question is "are all our tags still firing correctly across our entire site?"
Use ConversionOK when you need to verify that your conversion tracking is actually working — that conversions from real ad clicks are being recorded by the platforms you're paying. This is especially valuable:
- After launching a new campaign or landing page
- When Google Ads and GA4 show different conversion counts
- When you want to test across Google, Meta, and TikTok without clicking your own ads
- As a periodic check that complements ongoing tag monitoring
- When you need a quick answer without building test suites
For enterprise teams, the two tools can complement each other: DataTrue for continuous tag governance, ConversionOK for end-to-end conversion verification.
FAQ
Can DataTrue verify that a conversion was actually recorded by Google Ads or Meta?
DataTrue verifies that tags fire with the correct parameters — it checks the browser side. But it doesn't connect to ad platform reporting to confirm that the conversion was accepted and counted. ConversionOK checks the platform side: whether the conversion actually shows up in Google Ads, Meta, or TikTok reporting.
Is DataTrue overkill if I just need to check my conversion tracking?
For occasional conversion verification, yes. DataTrue is designed for enterprise tag governance — maintaining test suites across hundreds of pages with CI/CD integration. If your primary question is "are my conversions being recorded correctly?" rather than "are all my tags firing on all my pages?", ConversionOK gives you that answer faster and at lower cost.
Can I use both tools together?
Absolutely. DataTrue ensures your tags are firing correctly across your site on an ongoing basis. ConversionOK periodically verifies that those correctly-firing tags are actually resulting in recorded conversions on the ad platforms. They test different layers of the same stack.
The bottom line
DataTrue is a strong enterprise tool for what it does: automated tag regression testing, CI/CD integration, and tag governance at scale. If you manage complex tag deployments and need continuous monitoring across many pages, it's well worth evaluating.
But tag firing and conversion recording are different things. A tag that fires correctly is necessary but not sufficient — the conversion still needs to be accepted and counted by the ad platform. ConversionOK verifies that final step: running a real ad-click journey and confirming the platform records the conversion.
If your question is "are my tags deployed correctly?" — DataTrue answers it at scale. If your question is "are my conversions actually being counted?" — ConversionOK answers it in minutes, for $5, with no setup.